Performance of Top 5 Health and Fitness Apps in Sweden Q4 2021

In the fourth quarter of 2021, the top five health and fitness applications in Sweden displayed varied performance metrics. Here’s a closer look at the trends in downloads, revenue, and active users for these apps, based on Sensor Tower data.

Lifesum: Diet and Food Tracker saw a fluctuating revenue pattern, peaking at around $44.7K in the last week of December. Weekly downloads also varied, reaching a peak of approximately 4.4K in the same period. Active users generally trended downward from 66.2K in late September to 50.8K by mid-December before rebounding to 63.4K in the final week of the year.

WeightWatchers Program experienced a steady weekly revenue, with a peak of about $25.4K in mid-October. Downloads were relatively low throughout the quarter, except for a significant increase to nearly 3K in the last week of December. Active users showed a slight fluctuation, starting at 11K in late September and ending at 11.1K in the final week of December.

Fitbit: Health & Fitness exhibited a consistent revenue stream, with a peak of $20.2K in the week leading up to Christmas. Downloads spiked to approximately 5.2K in mid-December. Active users remained relatively stable, starting at 49.9K and ending the quarter at 49K.

Headspace: Sleep & Meditation demonstrated an upward trend in revenue, reaching about $17.7K in late October. Downloads fluctuated slightly, with a peak of around 1.4K in early October and again in the last week of December. Active users showed a slight decline, starting at 9.7K and ending at 7.8K.

Sleep Cycle - Tracker & Sounds maintained a consistent revenue, peaking at approximately $21K in mid-October. Downloads varied, seeing a significant peak of about 6.7K in early October. Active users remained stable, fluctuating around the 33K mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.